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Fuck Politeness

This is a revolution, not a public relations movement

Tag Archives: homophobia

OMG SHOES! Miranda Devine is beside herself, wailing and weeping and gnashing her teeth over the daming and far reaching effects of the intellectual monoculture. No, it’s not about an increased risk of glandular fever amongst uni students, it’s one of her pet soapbox issues: THE LEFTIES ARE BRAINWASHING OUR CHILDREN!!!!!!!!!!!!!!!!!!!!!!!!!

The lefties are apparently totally in control of the content of Australia’s education system, even though the Howard government was in power for the last eleven years and set in place measures to force their own special brand of nationalism and ideology down the necks of schools and universities across the country.

Not content with exerting undue influence over schools the Howard government’s culture wars extended to the sacking of Dawn Casey from her curatorship at the National Museum for telling a version of Australian history factually true, but considered unseemly and unpalateable.The Howard government, far from allowing the diversity of views it purported to allow hunted down dissident voices, new approaches to history in line with museumology and, well, fucking exterminating them. Not before decrying them as traitorous, treachorous and unpatriotic though.

Think it stopped there? What of the closure of the peace institute? The absorption of the Office for the Status of Women into the Department of Families, Housing, Community Services and Indigenous Affairs? The ‘special dispensation’ granted to the Catholic church to appeal the rights of single women to access IVF. The government funded “think tanks” that spouted their politically situated, ideologically driven crap presented as neutral ? Yeah, you fucking forgot to mention that shit Miranda, that and the fact that you and your right wing, neo conservative, bigotry apologist twerps have laid claim to NEUTRALITY with all the power that holds.

Political correctness gone mad? Um, excuse me??? Firstly, what exactly does she mean by political correctness? I’m guessing she’s referring to the pesky notion that we should treat women, ‘coloured folk’ and ‘the gays’ with respect? Yeah, that shit’s taken off hasn’t it? We’re all tyrannised, ruled by the Mighty Iron Fist of The All Powerful P.C! That’s why Frank Sartor was able to tell Mick Mundine to get off his arse and get his black arse down to his office? Why the SMH published Rolf Harris’s fucking self indulgent racist vitriol? That’s why the SMH published this cartoon in response to bush rats being released in Mosman to rid the area of the common problem of black rats:

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That’s why Zoo thinks it’s A-O-fucking-K to run wanktastic spreads on Getcha Hawt Murdered Babes Free Here, that’s why commenter APublicBlogging pointed out that really, the nine year old kid who wrote his article on how to score chicks has more discursive power than online feminist bloggers combined, that’s why every mother-fucking day everywhere I go I hear the jokes about women, that’s why the White Ribbon Organisation’s Report on gendered violence gets slammed, ridiculed and reviled as worthless, pointless propaganda.

In schools, Australia day is celebrated uncritically, no one gives any thought to the fact that a gazillion kids come from sole parent families when they have their father’s day barbeques and their mother’s day stalls, single mothers still get letters to Mrs So and So despite repeated corrections, kids who don’t ‘do’ the religion class get lumped with more classwork, that’s why The Day for the Elimination of Racial Discimination got rebranded and repackaged as Harmony Day.

Andrew Fraser got to defend his racism (sorry, growing tired and short of patience hunting this crap down) by recourse to academic freedom, and the Macquarie University Law Society IMMEDIATELY jumped to his defence with some of the lamest analogies in history (sorry, I’ll dig out the pics of the idiot posters in defence as soon as possible). Fuck this shit, I’m tired. Part two to come soon.

With thanks to Dredgirl from Fuckthepostpolitical for ranting with me and sharing her thoughts with me over this.

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So fuckthepostpolitical has again taken the axe to the Gruen Transfer…it’s a great post and well worth reading.

One further point for me though: where dredgirl says that it comes off as simply a chance for bigshot ad execs to tell us what works and what doesn’t, I wholeheartedly agree…except that they don’t even engage in this properly. Their answers as to why a particular ad works/doesn’t work are glib, smug, devoid of much in the way of content and far too short and self congratulatory: “because it does” is delivered with a smug-cocky-aren’t-I-so-very-very-urbane-in-my-lime-green-shirt look (so urbane that I don’t need to answer the question). Well fucking duh dipshit! We know it does work…any punter could have told us that…and if it didn’t we wouldn’t need the show in the first place. But your JOB on the panel is to delve into how or why…

I mean even leaving aside the expectation that it might actually ‘take a scalpel to the advertising industry’, even accepting the limitation that they will not engage in the social implications of their ads and the images they use, the fears, prejudices and desires they play into…just talk to us about responses to colours, surveys that show what people respond to that make you pick particular things ton include in an ad to make sure it works. Even in their evading of any critical engagement with the effects of their craft they come off as condesceding twats too important to discuss anything in any detail.

To discuss semiotics in advertising need not mean dirtying their hands with political discussion or context…they could, if they so chose, discuss but it only got a two second mention! In one single ad in one single episode…

So…if they’re going to *avoid* acknowledging political implications by simply discussing what is at work in advertising…well do that, and do it properly.

It actually feels like what is going on is an attempt to present this panel as ‘objective neutral experts’ with all the heft such a stance grants in this society: I’m the rich white expert, mostly male, token female just to prove to you if you’ve got a problem, it’s all yours and nothing to do with me: “I’m just stating facts honey pie, get in the kitchen and cook me a pie – in your undies in front of my mates…and don’t eat any tub-o-lard” .

Are they ‘experts’ in advertising? Sure. Are they sharing this expertise? Nope. Are they enlightening us? Nope. Are they discussing the tricks of the trade in any meaningful way? Nope.

And by presenting themselves and their opinions as neutral and objective (when in actual fact their viewpoints are vested, political and context specific in the extreme) by noting and glossing over the sexism in ads, and then cracking funnies about it…it’s reinforcing that this shit is funny, is not to be taken seriously, has no ‘real’ political implications, is not to be engaged with and critiqued, it’s entertainment, it’s fodder for money making, and now it’s apparently smart and anyone who takes offence is a whiney snivelling little pussy who needs to harden the fuck up. If you’re offended, that’s your personal psychological affliction, cos we are not here to discuss that pansy left wing crap…this is the real world…of advertising, cocaine and designer clothing. Fuck off with that crap.

On the one hand they’re not going into the social implications of what they make a packet doing…cos OHNOES that would be a political act/boring/not funny…but they are erasing the politics of making ads that sell us images of what femininity is, what sexuality should be, who is allowed to have it and how, ads with no racial diversity, ads which sell certain attitudes and make disrespect ‘funny’…erasing the politics of the act of them making sexist, homophobic, racist jokes and expecting that we’ll sit here and take it since our opinion doesn’t fucking count anyway. Gaarghh!

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